New Ford C-MAX & Grand C-MAX UK Press Launch

Working with Ford of Britain’s Press & Public Affairs Department, Ignition were asked to provide support for the UK launch of the all new C-MAX and Grand C-MAX. The week long programme saw automotive & lifestyle media journalists experience all new C-MAX and Grand C-MAX on the roads for themselves and be briefed by the Ford of Britain team. Ignition worked closely with Ford to ensure that all elements of the experience ran smoothly, from welcome on arrival, to AV & presentation support, through to vehicle preparation and drive logistics.

Ignition Content & Creative Director, Simon McDermott commented, “Ford of Britain is our longest standing client and we’re proud to work with them. Understanding the subtleties of working with a press audience and the need to ‘blend into the background’ is vitally important - it is our team’s job to make sure everything happens smoothly and efficiently. By doing so I hope we help the Press Department focus on making sure that their vehicle gets the attention it deserves and they have the freedom to communicate with their audience, safe in the knowledge that everything else is taken care of.”