Ignition works with Lexus Europe to create CT200h e-learning

Ignition has a long standing relationship with Lexus Europe, having delivered a range of e-learning modules since 2006, during that time the Ignition team has provided a combination of, or specifically as required, instructional content, creative design, animations and interactive assets. For the launch of CT200h Lexus Europe asked Ignition to deliver the design and interactivity elements for two separate modules, one focused on customers, the other focussed on the vehicle.

Ignition Senior Consultant, Pello Morras said, “We worked in close partnership with Lexus to take their agreed content and design two separate, complimentary modules that would engage with their audience. Using the latest design direction and integrating subtle yet elegant interactive elements our team created modules that reflect both the Lexus brand but also CT200h, bringing the content to life.”