Toyota Land Cruiser Train the Trainer, Brussels Belgium

Ignition designed a challenging off-road circuit that allowed national sales managers to really experience the vehicle’s ability against key competition. Following the event, they were able to return to their businesses full of confidence and able to effectively train their own sales forces.

Toyota Avensis and iQ Pan-European Launch Event, Seville Spain

Attended by 7500 sales staff and customer facing teams from across Europe, Ignition managed every aspect of this extensive 3 month event that was based at a private circuit facility and luxury hotel in southern Spain.

Toyota Fleet Avensis Launch Event, Derbyshire UK

Held in the UK to launch the new Toyota Avensis to European fleet customers Ignition worked in partnership with Toyota Manufacturing UK to organise factory tours for the guests, so they could see Avensis in production, whilst interactive product sessions and driving experiences were held at Donington GP circuit.

Ford Kuga Dealer Launch Event, Loughborough UK

An important new model launch for Ford that attracted more than 2000 UK dealer staff to a unique experience developed & delivered by Ignition. On and off road driving combined with special static ramps and rollers demonstrated the ability of the vehicle and supported the ‘You Can. If You Want To.’ theme created by the Ignition team to support the event.

Ford Focus Coupé-Cabriolet Launch Event, Bedford UK

Ignition designed an innovative launch event for the new Ford Focus Coupé-Cabriolet attended by press and dealer sales staff. The event’s Italian theme played on the Pininfarina styling collaboration and incorporated driving activities at the Bedford Autodrome. Participation from BP, Sony, Recaro and Valeo was achieved through a unique partnership programme developed by the Ignition team.

Ford Focus ST Launch Event, Bedford UK

A TV car show theme formed the basis of the exciting launch of Ford Focus ST. The audience of not only sales staff but also motoring journalists, were able to exploit the car’s performance at the Bedford Autodrome and experience a range performance cars from Ford’s heritage on display inside the events own Top Gear style hangar.