Goodwood Festival of Speed - Ignition team at the Moving Motor Show

A team of Ignition’s highly knowledgeable product trainers were on hand at Toyota’s stand at the Goodwood Festival of Speed conducting test drives of Toyota’s range of low emission cars at the Moving Motor Show.

The Moving Motor Show is the curtain raiser to the world famous Goodwood Festival of Speed and attracts more than 175,000 visitors – a unique summer weekend that brings together an impossibly heady mix of cars, stars and motor sport ‘royalty’ to create the largest car culture event in the world. Held in the immaculate grounds of Goodwood House, this annual hill-climb event is a true celebration of motor sport and all things automotive. Visitors to the Toyota’s stand were able to drive Prius, Prius PHV, Auris Hybrid and iQ on the famous Goodwood hill climb, accompanied by Ignition’s team of product & test drive experts.

In addition to providing the test drive team, Ignition designed and installed two large format graphic walls, utilising a backdrop of the Hybrid family of cars; Prius & Auris Hybrid available now, 7-seat Prius+ and Yaris Hybrid Concept coming in 2012, to create a high quality environment for visitors to the stand.

Ignition Content & Creative Director, Simon McDermott said, “We were delighted to be able to support Toyota, working with them to ensure that each and every visitors’ test drive at the Moving Motor Show brought to life the outstanding credentials of their cars and would be a memorable experience.”