Vehicle Evaluation & Testing

Ignition has extensive experience in testing, evaluating and launching new vehicles for many of the world’s leading automotive brands.

In collaboration with the most senior manufacturer engineers, Ignition’s experienced and knowledgeable team develop a series of appropriate assessments and driving activities, using automotive proving grounds across Europe, to analyse performance data and independently evaluate key vehicle attributes. These metrics and activities enable effective communication of the product to non-engineering delegates, for example HQ and OEM sales, training and brand teams with clarity and credibility. Throughout this process, the development and positioning of the vehicle is consistently delivered by the Ignition team, with all suggestions on vehicle improvements, delegate responses and verbatim comments gathered using the latest mobile technologies and fed back directly to the manufacturer’s engineers using secure online access featuring multiple reporting of data for further analysis. And of course, discretion is guaranteed.

Ignition has developed a specific partnership with Toyota Motor Europe (TME) evaluating its next phase of vehicles being launched in Europe from 2012 onwards, presenting the vehicles to their senior management from across 26 separate markets and providing the first opportunity to drive the cars at secure locations.

Rob Forsyth, Managing Director of Ignition commented “We’re privileged to work so closely with Toyota, gaining a unique insight into their product plans from a very early stage and to be able provide them with the independent feedback and evaluation that is vital in the development process right through to launch. We use this to build up a complete picture of the new model’s capabilities, helping to refine the brand, sales and training message, the vehicle’s USPs and ultimately highlighting the key strengths that will be communicated to consumers.”

All data obtained during the evaluation process enables Ignition to comprehensively plan and subsequently implement vehicle training programmes on behalf of its automotive clients aimed at their retail distribution networks, sales teams, as well as for press and consumer events. Ignition’s independent assessment services include:

Product development
Vehicle valuation
Performance testing
Driving dynamics
Competitor comparisons