Goodyear Dunlop EMEA Key Account Management Training

Location: EMEA

Delegates: 10 per location

Audience: Key Account Managers

Client: Goodyear Dunlop

With a programme of 6 training sessions per year from 2010 through and into 2012, Goodyear Dunlop asked Ignition to manage & deliver training content covering:

• Creating Added Value for your Accounts

• Strategic Account Assessment and Classification

• Building Strategic Partnerships

• Strategic Selling

• Moving Sales Negotiation from Cost to Value

• Utilising the company Key Account Team

• Building Client Partnerships

• Strategic Account Business Planning

In addition to content and delivery, Ignition managed all participant logistics.