Le Rendez-Vous Toyota - Ignition creates interactive experience in Paris

A new interactive exhibition created by Ignition and inspired by the renowned Toyota Production System (TPS) recently opened on the Champs Elysee in Paris at Toyota’s unique European brand flagship - Le Rendez-Vous Toyota.

Bringing together the very latest interactive technologies including 3D, augmented reality and touchscreens, the exhibition designed by Ignition allows visitors to Le Rendez-Vous Toyota to gain an insight into Toyota’s manufacturing processes and is designed to bring TPS to life.

Toyota’s approach to automobile production, with its inherent focus on superior quality and putting the customer first, revolutionised the automotive industry. The Toyota Production System has come to be respected and studied worldwide. In this high tech exhibition visitors can play a role as a Toyota Associate in the manufacturing process and experience the production line in 3D, seeing for themselves Toyota Quality first hand.

Ignition Managing Director, Rob Forsyth said, “We took our inspiration from Toyota’s core values of design, superior quality and innovation to create a really engaging experience for visitors. There’s no doubt that it was a unique challenge, but the results speak for themselves with a series of clever exhibits from the Ignition team that tell an important story for Toyota. We haven’t used the tech as a gimmick, each and every element was carefully considered to ensure that they engaged the audience, kept their interest and communicated the Quality story in way that they would both enjoy and remember.”