Toyota GB selects Ignition to deliver all new Yaris Launch Event

Toyota GB recently appointed Ignition to design and deliver its all new Yaris launch event for its UK Centre Network.

In a challenging pitch process Ignition were awarded the launch event to be held over one week to more than 2,000 attendees later this year. Ignition’s creative design theme, high levels of interactivity through the smart use of technologies and seamlessly integrated, tailored content will ensure the maximum levels of delegate engagement and create a highly memorable experience at a unique location.

Ignition Content & Creative Director, Simon McDermott said, “We’re delighted to continue our relationship with Toyota GB. We worked in partnership launching Prius in 2009 and then Auris HSD in 2010; now with all new Yaris it’s great to get the opportunity to continue demonstrating our innovative approach and the quality of our delivery.”